This was a website redesign project undertaken as a part of my summer internship 2016.
APX Labs (now Upskill) is a renowned wearable technology software building company. Skylight is their main software platform that connects the workforce of companies like Boeing, GE and Tesla and empowers them to be more productive, reduce errors and get more work done.
The APX mission is to use wearable technology to give the hands-on workforce the data, help and access they need to do their best work. For their customers they make every employee as good as their best employee. Skylight, their product platform is the most comprehensive and widely used enterprise smart-glasses software platform in the world.
We wanted these values and qualities to be translated onto the website while keeping in mind our core target audience.
The three main parameters kept in mind to address a B2B buyer were:
What's their problem?
How do we fix the problem?
Are we right for them?
MAKING COMPLEXITY SIMPLE:
ADDRESSING A WIDE RANGE OF COMPLEX NEEDS
The ability to use a common platform to tell unique stories to multiple users creates an interesting design challenge. We imagined and developed three major scenarios to cater for our target groups.