Problem/Situation
A marketing organization's leader approached us with the following problems:
1. The organization losing market at a rate we find unacceptable (Where?)
2. The organization lacks a clear path forward or a clear, market and culture focused/centric vision of the future state (success)
3. As a result, the Leadership team is not aligned or coordinated – fractures, disagreement, misalignment, strong personalities
4. Finally, the organization lacks a clear definition of their offer and how to scale and adjust it to localities
5. Team is over-revving – lack of collaboration and cohesion
Uncovering root causes - The need for a deeper understanding
we talked to the immediate reports AKA managers to gain their perspective on:
1. The challenges & frustrations they face & see as the organization seeks to reinvent itself into a marketing company
2. Their hopes & fears for the future of the organization and;
3. What they seek out of the time spent with team together