
JOYRIDE is a transit tool that takes advantage of the existing MTA (Metropolitan Transportation Authority) subway system. It provides real time train schedule information, while also hosting an interactive game.
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Using Joyride's three part system- physical machines, a smartphone app and the website, one hundred percent of MTA's commuters have access to view and update our community sourced alarm system, and also join in on our interactive game.

Research
We came up with the idea of this service as a result of extensive research, which helped us in finding and addressing the needs and problems in the current system.





Synthesis
We further synthesized the research data and got a better idea of the ecosystem, which was used in building the Joyride's ecosystem, service and user personas of the potential consumers.


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Everyone sharing information in real time allows for faster movement for the commuter, and a quicker response time for MTA, during delays and emergency situations.
The sense of community and entertainment factor that the Joyride service creates leads to a safer and more enjoyable experience underground.

DESIGN
Although this project project was a business generation excercise, we sought to address the visual design needs of the project. Thus, this process was further followed up by imagining the visual aspect and design aesthetics of the physical as well as the digital products involved in the system.
We built a moodboard for inspiration,to get a better idea of the look and feel of the product.

JOYRIDE's website, mobile interface and customizable card design samples have been designed keeping the ideas of community building, fun inducing and old-school meets contemporary in mind.
Joyride's idea to build a sense of community as well as bring excitement and joy to the otherwise boring and drab journey on an underground subway, has been translated into its visual identity and design aspects. The wide range of the potential target market in terms of age, gender, personality etc has been accomodated to ensure an enjoyable experience for everyone.




Arcade Game Machine Prototype
Joyride also accomodates the diminishing existence of arcade game machines by upcyclying the existing ones, to enhance the experience of commute as well as entertainment on the subway.
The arcade game is based on the real subway map, helping users get familiarized with the system, while also earning points for customizing cards while playing.
We believe in sustainability and upcycling and tried to incorporate both throughout our process.





MOOD
BOARD
MTA
Card manufacturers
Gaming
Entertain
Feed
Data collection
Navigate
Chat
Query resolve
Comforting
Knowledge
growth
Social
Real time data
Co-creative
MTA Card
MTA system
Arcade machine
Arcade machine
Knowledge share
Mobile app
Mobile app
Arcade machine
Vendor
Website
Train
Station
Trains
Engage
ment
Advertising spaces
MTA site
Local commuters
Tourists
Online
Advertising
MTA
Users
Dev cost
Maintenance cost
Ticket
online
Platforms
Arcade machine
MTA
Developer
Entertainment
Navigation
Info
provision
Chatting
Gaming
Entertainment
Info
provision
Correct
info
interaction
route
track
engagement
Arcade machine
mobile application
service
innovation