Research

We came up with the idea of this service as a result of extensive research, which helped us in finding and addressing the needs and problems in the current system.

Synthesis

We further synthesized the research data and got a better idea of the ecosystem, which was used in building the Joyride's ecosystem, service and user personas of the potential consumers.

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Everyone sharing information in real time allows for faster movement for the commuter, and a quicker response time for MTA, during delays and emergency situations.

The sense of community and entertainment factor that the Joyride service creates leads to a safer and more enjoyable experience underground.

DESIGN

Although this project project was a business generation excercise, we sought to address the visual design needs of the project. Thus, this process was further followed up by imagining the visual aspect and design aesthetics of the physical as well as the digital products involved in the system.

We built a moodboard for inspiration,to get a better idea of the look and feel of the product.

JOYRIDE's website, mobile interface and customizable card design samples have been designed keeping the ideas of community building, fun inducing and old-school meets contemporary in mind.

Joyride's idea to build a sense of community as well as bring excitement and joy to the otherwise boring and drab journey on an underground subway, has been translated into its visual identity and design aspects. The wide range of the potential target market in terms of age, gender, personality etc has been accomodated to ensure an enjoyable experience for everyone.

Arcade Game Machine Prototype

Joyride also accomodates the diminishing existence of arcade game machines by upcyclying the existing ones, to enhance the experience of commute as well as entertainment on the subway.

The arcade game is based on the real subway map, helping users get familiarized with the system, while also earning points for customizing cards while playing.

We believe in sustainability and upcycling and tried to incorporate both throughout our process.